Design Thinking For Event

Business Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, its really how it works. The design of the Mac wasnt what it looked like, although that was part of it. Primarily, it was how it worked." — Steve Jobs Have you ever seen a five-year-old make paper airplanes? Then youve seen design thinking–approaching management problems as designers approach design problems. Don’t feel bad if you’re not familiar with the term. Design thinking, as a concept, has been slowly evolving over the past decade–most notably at Stanfords and the University of Torontos Rotman School. Tim Brown and Jocelyn Wyatt in an essay for Stanfords Social Innovation Review define design thinking as: Incorporating constituent or consumer insights and rapid prototyping, all aimed at getting beyond the assumptions that block effective solutions. Design thinkinginherently optimistic, constructive, and experientialaddresses the needs of the people who will consume a product or service. Businesses are embracing design thinking because it helps them be more innovative, better differentiate their brands, and bring their products and services to market faster. Nonprofits are beginning to use design thinking as well to develop better solutions to social problems. Design thinking crosses the traditional boundaries between public, for-profit, and nonprofit sectors. By working closely with the clients and consumers, design thinking allows high-impact solutions to bubble up from below rather than being imposed from the top. The process of design thinking is generally defined by five steps (adapted from Stanford University’s Bootcamp: Adventures in Design Thinking guide): 1.Empathize: The problems you are trying to solve are rarely your ownthey are those of particular people; in order to design for these people, you must build empathy for who they are and what is important to them. To empathize, you must go out and observe people participating in activities that inform the area in which you are designing. This can include just observing, or interacting with and interviewing people. In addition to speaking with and observing others, you need to find (or create if necessary) experiences to immerse yourself to better understand the situation that people are in, and for which you are designing. 2.Define: The define mode is when you unpack and synthesize your empathy findings into .pelling needs and insights, and scope a specific and meaningful challenge. Two goals of the define mode are to develop a deep understanding of your users and the design space and, based on that understanding, to .e up with an actionable problem statement: your point of view. Your point of view should be a guiding statement that focuses on specific users, and insights and needs that you uncovered during the empathize mode. 3.Ideate: This generally consists of a variety of brainstorming techniques to .e up with new ideas. Regardless of what ideation method you use, the fundamental principle of ideation is to be cognizant of when you and your team are generating ideas and when you are evaluating ideas and mix the two only intentionally. 4.Prototype: Build out ideas in a physical form. Prototypes are most successful when people can experience and interact with them. What you learn from those interactions can help drive deeper empathy, as well as shape successful solutions. 5.Test: Bring your prototypes to users to get feedback to revise and adjust your prototypes. Prototype as if you know youre right, but test as if you know youre wrong. After hearing Ge.e Kembel, executive director of Stanford University’s speak this summer, I became interested in the application of design thinking to event fundraising–in other words, use design thinking to create a new experience to connect donors with an .anization’s mission. About the Author: 相关的主题文章: