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Search Engine Optimization is a term which is heard by many but understood by few i-marketers. The art of optimizing a website to be "search engine friendly " is called as SEO. The field has gone through a lot of changes, from being a simple technique to get better page ranks it has evolved now as the core element of all marketing strategies. If you plan to rule the online media then SEO will prove to be your vital resource. So what does exactly we mean by SEO? And when or how can a website be.e search engine optimized? Well the answers to this are simpler than you think. The good thing about SEO is that it is a constant learning process, each day you can learn something new. Although there are no pre-made steps for SEO (as it varies from service to service) but there are a few basic tips n tricks that one must know in order to establish firm grounds for a well optimized website. Search Engine Optimization when widely categorized can be split into two; – On-Page SEO – Off-Page SEO ON-Page SEO: ON-Page Seo is the mode of SEO which deals with the actual website itself. Everything present on the website (content, banners, headings, navigation etc) is a part of ON-Page SEO. Easier put all the things done on the actual website to make it search engine friendly is termed as ON-Page SEO. When performing On-Page SEO the following is to be kept in mind: – Use proper, relevant and targeted keywords in content only. – Maintain a keyword density of 2-3% per page. – Avoid keyword stuffing, this harms your website. – Title and Description Meta tags must contain the main keywords. – The title should not be simply a .bination of keywords, try making a proper sentence. – Make use of alt tags for images it helps in quicker indexing. – Do not skip small things such as keeping your main keyword in H1 tag etc. OFF-Page SEO: OFF-Page SEO is the mode of SEO which involves everything else besides ON-Page SEO. The main aim of OFF-Page SEO is to drive more traffic to your website and this can be done in a number of ways: – Establish back links to your website. – Submit your website to limited by useful directories. – Be an active member of a field related forum. – Be a regular follower of blogs. 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